jeudi 24 février 2011

Finding the right place when you need it

Over the past few months, we have launched several new mobile search features for iPhone and Android-powered devices that make it easier to find local businesses. In the US, we launched an “open now” feature which lets you filter local search results to show only businesses that are open right now, based on their listed hours. When you’re hankering for pizza at 1 o’clock in the morning, this can be really handy:

Other local search options available globally include filtering by star ratings (find a highly-rated restaurant for your first date) and by distance (especially handy when you’re on foot).

You may have noticed other improvements as well, like the addition of images, reviews from around the web and bigger buttons for viewing a map or calling a business directly. Each business’s open hours are also shown in the result snippets.

If you haven’t used local search recently, now is a great time to try it out. Just go to in your browser, tap on the “Places” link at the top of the page, and do a search. You can also access these features when searching for businesses on Google Maps for mobile on Android devices.

jeudi 17 février 2011

5 tips for using Blogger on your Android phone

Earlier this month, we announced the first version of the Blogger app for Android on the Blogger Buzz blog. Today, we’d like to share some tips on how you can use the Blogger app to quickly publish posts when you’re on the go.

1. Attach photos as you compose
Take photos using your phone’s camera and instantly add them to your post while you draft. You can also insert photos from your phone’s gallery, all within the Blogger app.

2. Include your current location
With your phone’s GPS, you can let your readers know where you’re blogging from by selecting your current location, no additional typing needed.

3. Share to Blogger
Share videos, products, photos, links and other interesting things you would like to include in your blog via the share button that’s available in many apps, including Google Maps for mobile, YouTube, and your web browser. After you share an item to your Blogger, it will be inserted into new post that’s automatically created for you so that start can composing right away.

4. Switch across multiple Blogger accounts
If you’re an author of more than one blog, you can easily switch between your different accounts by tapping on the orange arrow next to the title of your blog. That way, you can publish articles for each of your blogs to keep your all of your readers up to date.

5. Keep track of published posts and saved drafts
See what you’ve composed in an easy to read list by tapping the list icon located on the top right-hand corner.

We hope that you enjoyed these blogging tips. If you haven’t done so already, you can download the free Blogger app for Android 2.1+ devices from Android Market or scan the QR code below. As always, we would love to hear what you think so please feel free to share your thoughts with us through our feedback form.

Happy blogging!

mercredi 16 février 2011

Updates to the Google Reader app for Android

(Cross-posted from the Google Reader blog)

Today we’re excited to announce some updates to the official Google Reader app for Android. Over the last couple of months, we’ve added some of your most-requested features:

Unread count widget - choose any feed, label, person, or “all items” and get the unread count on your home screen. Clicking on the widget takes you to straight to that stream.

  • News ticker widget - if you prefer a bit more information, you can add a larger size widget that cycles through items on any stream you want in Reader. Clicking any headline will take you to the article, while clicking the folder will take you to that stream.

  • That is a lot of widgets

  • Mark previous as read - if you’ve used the mobile version of Reader before and missed this feature, it’s now back! As you scroll down your reading list, hit “Mark previous as read” at any time to only mark things above the screen as read.

  • In addition to these new features, we now have an official Russian translation as well.

    We hope you enjoy the update - give it a try! You can download the app in all countries from Android Market. The Google Reader app is available for devices running Android 1.6 or higher, with widget functionality available for devices on Android 2.2+. 

    Posted by Brian Shih, Product Manager

    dimanche 13 février 2011

    Killer Mac SEO : Why I Use StatCounter Website Statistics

    This Mac webmaster is a huge fan of - for one primary reason. Free, REAL-TIME website stats that can show you activity to your site(s) as it happens. (And that's ontop of all the juicy Top Keywords, Came From and other statistical goodies it reveals.)

    Contrast this with Google Analytics, which only updates once a day in the middle of the night. And likely provides Google with MORE information about your site than they provide YOU! Personally, I don't want Analytics Code to give them THAT much site metric info to reward or punish my site with - at least not most of them. So I rely and trust StatCounter for my primary stats, but Goog for only some of them.

    samedi 12 février 2011

    Mac SEM Tips : Website Safety Through Diversity

    The steady trickle to flood of traffic from getting several to dozens of your website's top keywords to Page 1 SERP listing on Google is a great thing to have. But there's no guarantee they'll STAY there. Some may slide off to Page 2 or worse - and can decimate your efforts to MMO - Make Money Online.

    Diversification can be your site's salvation. And that means paying attention to Bing-Yahoo-Ask rankings as some kind of baseline or floor to protect you from Googles daily or weekly oscillations. And Google traffic swings can be severe - especially if your site is young.

    But more importantly: Think beyond Organic Search at all the Engines - to the many other SEO sources of visitors and traffic that add to your website's stability and income sustainability. Building backlinks and submitting Articles, Web 2.0 Bookmarks, Directory listings, RSS feeds to and from here, there, everywhere - no matter how trivial - does add up to incremental gains in traffic, keyword diversity and safety.

    Tip: Imagine a world - and business model - where you produce a sustainable living online with your Mac, even if Google never sent you one iota of search traffic. Strive to diversify your traffic sources so that you could keep your face fed without Goog -- and you can FREE yourself from its iron grip.

    jeudi 10 février 2011

    Free Article Submission Software for Mac OSX

    Using cross-platform Adobe AIR - this free Mac compatible article submitter software can help you get the job done. Some built-in spinning options as you step thru helps provide more unique content. You'll want to set up accounts at the top Article sites first. Then the rest is

    mercredi 9 février 2011

    Killer Mac SEO Tips : Think Keywords First - Numbers Second

    With billions of web pages, and millions of registered domains - you might wonder how you can make money online and survive all the truly ginormous competition out there. Well, it all starts with finding your NICHE. And then learning the Top-10 keywords associated with that niche and going after them with a vengeance. You have to know those keywords dead cold: Title with them, Anchor links with them, Tag with them, Tweet with them. Relentlessly using WORDS to establish your authority and relevancy.

    It's too easy to get lost in SEO NUMBERS: Google Analytics and Stats, Backlink counts, Keyword frequencies, conversion ratios, site response times, bounce rates, etc, et. al., ad infinitum. They are important to watch and monitor - to keep mental notes of - to see correlations - to spot strength and weakness. But ulitmately it all starts and ends with words that matter, words that can compete, words you know attract eyeballs and words that you FORGOT to include that can take your site traffic to the next level. Get the words right -- and the numbers (and dollars) will take care of themselves.

    mardi 8 février 2011

    Mac Webmaster Tips

    Here at we'll share some SEO tips, webmaster tools and search engine marketing tactics for Apple website owners.

    Apple Computer's exploding market-share is creating ever greater legions of Mac web site owners needing powerful and effective SEO software for Mac OSX, and helpful ideas and tools to improve their site's search engine rankings and optimization. The right combination of knowledge, Safari SEO extensions and toolbars, some key web-browser based SEO and SEM tools - Macintosh webmasters can leverage organic search and Social Web 2.0 to effectively promote their sites.

    Introducing the Google Translate app for iPhone

    (Cross-posted on the Official Google Blog and Google Translate Blog.)

    Back in August 2008, we launched a Google Translate HTML5 web app for iPhone users. Today, the official Google Translate for iPhone app is available for download from the App Store. The new app has all of the features of the web app, plus some significant new additions designed to improve your overall translation experience.

    Speak to translate
    The new app accepts voice input for 15 languages, and—just like the web app—you can translate a word or phrase into one of more than 50 languages. For voice input, just press the microphone icon next to the text box and say what you want to translate.

    Listen to your translations
    You can also listen to your translations spoken out loud in one of 23 different languages. This feature uses the same new speech synthesizer voices as the desktop version of Google Translate we introduced last month.

    Full-screen mode
    Another feature that might come in handy is the ability to easily enlarge the translated text to full-screen size. This way, it’s much easier to read the text on the screen, or show the translation to the person you are communicating with. Just tap on the zoom icon to quickly zoom in.

    And the app also includes all of the major features of the web app, including the ability to view dictionary results for single words, access your starred translations and translation history even when offline, and support romanized text like Pinyin and Romaji.

    You can download Google Translate now from the App Store globally. The app is available in all iOS supported languages, but you’ll need an iPhone or iPod touch iOS version 3 or later.

    lundi 7 février 2011

    Live Stream: Think Mobile event for mobile marketers

    Looking to reach out to your customers on mobile? Join us for our live streamed discussion on February 10th, 1:05pm EST with Mary Meeker, Partner at Kleiner Perkins, Google’s Dennis Woodside, SVP of Americas Operations, and Jason Spero, Head of Americas Mobile Advertising on the future of mobile and mobile marketing. To learn more about the event and live stream, please visit the Google Mobile Ads blog.

    Posted by Suzanne Mumford, Google Mobile Ads Marketing Team

    vendredi 4 février 2011

    The Promising MacBook Air

    After seeing the new (2010) MacBook Airs in the wild, it will be hard not to go that direction when it's time to move to a new MacBook. They are amazing, and the only thing at this point is sacrifices is hard drive space and a slot to stick in that CD/DVD in. As such, it is a game changer regarding what MacBook I'd recommend. I think I used the optical drive in my MacBook about 5 times last year. Given that I'll still have a desktop and a cloud to handle backup and the occasional disk need, the Air becomes such a viable option. For me, really, the processor speed is the main issue, since I occasionally do some intensive work on the machine. However, I have one big concern, and that is the upgradeability of the memory.

    I'd buy an 11" Air immediately, except for my concerns about being able to upgrade the SSD hard drive later on. My inclination would be to pony up for just the minimum SSD memory and then upgrade later once SSD prices have gone down. But, Apple has killed the first 3rd party attempt at an upgrade kit, and the future is shaky.  If this is the "future of the MacBook," is the future an inability to DIY expand your memory?


    From watching the teardown pictures of folks getting inside the Air, getting to and removing the Flash Storage Unit is a piece of cake.  But when PhotoFast came out with the first 3rd party upgrade kit, the 256GB MacBook Air SSD upgrade kit, Apple killed it.  OWC has now announced the Mercury Aura Pro Express SSD MacBook Upgrade kit.  But worries are that it will be short lived, too. Why is Apple keen on killing the 3rd party upgrades to the MacBook Air? It was a custom, SSD modules soldered onto a a memory board solution that Apple created, but it is a shame that things are shaky in this area, especially given how easy the access is to the memory board.

    I am eagerly watching Apple's response, if any, to OWC. If none comes, then there is a good chance that my next MacBook will be of the Airy ilk.